International Tourism s Effect On Medical Tourism

Introduction In this paper, I will evaluate Hallyu in regards to its effect on medical tourism. However, I will first define the terms in order to give a clearer picture of what is Hallyu and which medical tourism I am referring too. Hallyu is defined as the growing popularity of Korean-based products that include drama, film, and pop music (Kim). It is also used to describe the fast spreading popularity of Korean culture like food, clothing, and housing. Recently, Hallyu or Korean Wave has not just swept over Asia, but also Middle East, Africa, and America. Out of all sector, medical tourism is one of the biggest areas that received big impacts from Hallyu. Medical tourism is defined as the process of travelling outside residency country†¦show more content†¦In fact, Japanese Prime Minister Junichiro Koizumi admits that Bae Yon-joon, the lead actor of the series is more famous than him (Lee). These forces develop interests for non-Korean to engage with Korean lifestyle (Kim ). It fosters them to try eating Korean food, learning their language, and dressing like Korean to an extent that Hallyu is cultivated in their daily routine (Hae-Joang 147-150). Hallyu has highlighted medical tourism through the representation of celebrities on screen and paper in which they are portrayed to have a perfect looking skin. For example, in dramas like Boys over Flower, all characters including the unfortunate one’s are portrayed to have that flawless and impeccable looks (Glynn, Basil, and Kim 1-2). This set a high beauty standard for the viewers to attain. They are willing to spend a lot of money to travel to South Korea just to find out the secret and truth about Korean beauty. Then, plastic surgery becomes a known and popular alternative for them to achieve that dream. The industry booms even farther after knowing that cosmetic surgery is common for Korean people. International Society of Aesthetic Plastic Surgery (ISAPS) reports that there would be a person out of every five people that undergo plastic surgery in Korea based on 100,000 of Korea’s general population (Eun). In 2010, the number of non-Korean patients is only 82,00 0, however, in 2016 the number increases to 400,000 (Arirang TV). The rise of HallyuShow MoreRelatedPublic Policy Paper Healthcare Vs Medical Tourism Essay1338 Words   |  6 PagesPublic Policy Paper Healthcare VS Medical Tourism Melodie Dominique Palm Beach Atlantic University GBUS 2813 01 American Free Enterprise Professor Tom Miller October 16, 2016 PUBLIC POLICY PAPER 2 America is portrayed throughout the globe as the land of opportunity and the home of the free. With all that the U.S. has to offer, it is unethical to see how the health care system has failed and is continuing to fail countless Americans. 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